Content briefs are critical to managing and streamlining your content program, but building your content brief templates from scratch is a painstaking process, and you’re often reinventing the wheel.
In this post, we’ll list 19 free and paid content brief templates for you to get started faster. We’ll also show you how Content Harmony’s content brief software allows your team to quickly generate more consistent briefs for your writers, so you can publish more of what works — blog posts, product pages, or landing pages.
If you really want to make your content brief template into a robust process for your team to work more effectively, you'll need more than a single template. What most teams need is a templating system that allows you to quickly customize briefs to each client, project, page type, and more.
Content Harmony’s new Content Brief generation workflow and our content brief templating system allow your team to build completely customized brief templates and easily populate them with data-driven research from our Keyword Reports.
The end result? Professionally-formatted content briefs, based on live data, built in minutes instead of hours with your current brief building process.
Take a look at how easy it is to build a brief in Content Harmony:
[Scroll down to download versions for Google Docs, Notion & MS Word]
Content Harmony’s brief template is based on our experience building out a content marketing agency and working with dozens of writers during that timeframe.
We believe that the best content briefs do most of the heavy lifting and provide structure for the intended piece of content, while giving a writer creative freedom and flexibility to approach the topic as they wish.
That’s why Content Harmony’s content brief template starts with the high-level details — the intended title tag, H1, meta description, target audience, and estimated word count so writers can factor that in when they’re beginning their work.
The 'content overview' section gives you high-level details at a glance.
Directly below the ‘Content Overview’ section is where the magic starts. Here, you can dive into the details of what the content is about, including suggested H2s, H3s & H4s. This section also covers the business & SEO essentials such as: