<aside> 💡 This playbook is sourced from an exhaustive list of LinkedIn posts by Chris that you can read without the distractions of the social media platform. →Click on the left toggle to see the full content of each post.
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The Chris Walker Playbook offers insights and strategies for go-to-market innovation and revenue growth.
Key takeaways include the importance of aligning sales and marketing goals, measuring demand capture and creation separately, focusing on the customer rather than competitors, and measuring the ROI of channels rather than individual pieces of content.
